Our philosophy

Having seen the devastating effects of the conventional clothing industry it is clear we need a positive alternative. This industry is the second largest pollutant in the world, and working conditions are infamous, both in the cotton fields and at the factories.

Our vision is to be the positive alternative, to always use the most sustainable fabrics and to secure decent working conditions for both farmers and workers. We make sure these are not empty words by working with some of the toughest certifications in the industry.

 

Why Organic Cotton?

Conventional cotton farming ruins the environment and has for the last 30 years been a complete nightmare for millions of farmers.

The short version is that global chemical companies have made poor farmers in developing countries dependent on their GMO-cotton, chemical fertilizers and pesticides. In the end all profit goes to the big companies while the farmers work extremely hard for nothing. They end up with a polluted, sterile environment and can no longer support their families.

Organic cotton is about going back to how it used to be, farming cotton in a sustainable way, in touch with nature. What you pay for the cotton ends up in a farmer’s household, paying for food and school, instead of dividends to greedy shareholders. Simply, the way it should be.

 

Our Partners

We have worked with most of our suppliers since we started Dedicated, long-term relationships are important to build trust and taking things forward. Click on the images below to find out more about our partners.

https://www.dedicatedbrand.com/de/philosophy

 

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  • Dedicated STOCKHOLM t-shirt bike front; charcoal
  • Dedicated VARBERG shirt handloom dots; navy
    Dedicated VARBERG shirt handloom dots; navy

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    € 89,50
  • Dedicated VARBERG shirt dots; burgundy
    Dedicated VARBERG shirt dots; burgundy

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 79,50
  • Dedicated MALMOE sweat FACES; black
    Dedicated MALMOE sweat FACES; black

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 79,50
  • Dedicated MALMOE sweat FACES; black
    Dedicated MALMOE sweat FACES; black

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 69,50
  • Dedicated MALMOE sweat dots; evergreen
    Dedicated MALMOE sweat dots; evergreen

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 79,50
  • Dedicated MALMOE sweat plush; navy
    Dedicated MALMOE sweat plush; navy

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 79,50
  • Dedicated FALUN hoodie stripes; burgundy
    Dedicated FALUN hoodie stripes; burgundy

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 79,50
  • Dedicated MORA knitted pull PIXEL fade; black
    Dedicated MORA knitted pull PIXEL fade; black

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    € 89,50
  • Dedicated LUND joggers faces; black
    Dedicated LUND joggers faces; black

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 59,50
  • Dedicated STOCKHOLM t-shirt dots; evergreen
    Dedicated STOCKHOLM t-shirt dots; evergreen

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 34,50
  • Dedicated STOCKHOLM t-shirt dots; burgundy
    Dedicated STOCKHOLM t-shirt dots; burgundy

    This item is made from 100% organic cotton certified by Fairtrade, one of the most strict standards on the market.

    This product is made of certified Organic Cotton, grown without chemical pesticides and fertilizers.

    This product…

    € 34,50
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