-We love denim and love the world. We make jeans for people who enjoy life and value life. We think life should be fun for everyone. The people who make our clothes want to enjoy life as well. That’s why we choose sustainable materials and suppliers that produce in a fair way-
Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution and poverty they saw. The alternative was organic cotton. Without the use of toxic chemicals, and with a better life for cotton farmers. The most commonly worn product made of cotton is a pair of jeans, so we started making 100% organic denim.