Our Mission
-We love denim and love the world. We make jeans for people who enjoy life and value life. We think life should be fun for everyone. The people who make our clothes want to enjoy life as well. That’s why we choose sustainable materials and suppliers that produce in a fair way-

The Brand
Our journey started in 2000 in Peru, South America. The founders of Kuyichi – NGO Solidaridad – were exploring the cotton industry in Peru and were shocked by the pollution and poverty they saw. The alternative was organic cotton. Without the use of toxic chemicals, and with a better life for cotton farmers. The most commonly worn product made of cotton is a pair of jeans, so we started making 100% organic denim.

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  • Kuycihi || ALAN t-shirt: antra
    Kuycihi || ALAN t-shirt: antra

    Alan is a cut seam Tee with short sleeves and a loose fit. He comes in an anthra colour, a basic Tee with a twist.

    € 39,50
  • Kuyichi || KALE skinny: rebel grey
    Kuyichi || KALE skinny: rebel grey

    Kale is what you could call a skinny-boy, he has a regular waist and skinny legs. He is a very flexible and easy going guy who will be there through all seasons. Just like the rest of his Kuyichi family, he is made of GOTS…

    € 99,00
  • Kuyichi || JAMIE slim: dry selvedge
    Kuyichi || JAMIE slim: dry selvedge

    You either love him or hate him: Jamie Dry Selvedge. It might sound gross but Jamie Dry Selvedge doesn’t like to be washed, at least for the first six months. When you’ve just met him you may feel that he’s a bit sturdy, but…

    € 139,00
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